“The long tail” (marketing with long keywords like “how blogs can improve my traffic”) attracts highly motivated and seriously interested prospects to your site and you might concentrate on the long tail form of marketing, specially if you do not have the means to fight for the ‘most popular’ terms.
The new book by Chris Anderson dwells on the concepts of “long tail marketing” – considered to be ‘the hot topic’ for 2006 – and its rewards. Ken Evoy, president of Sitesell, developers of Site Build It, brings out interesting aspects of this well-known but less-used form of dominating several small islands in this interview with Chris Anderson. If you have not mastered this form of promotion, you are leaving dollars on the table! Listen to the interview here.
Blogs can help you market for “long tail terms” very easily. Just pick up an exact topic (very small aspect, a small niche) related to your product and write a blog post about that. Then cover another aspect in your next blog post. These posts have a high chance of ranking very high because of the tightly focussed content. Don’t know how to setup your blog or need a poster? Explore our RentABlogger service here.