I recently got this interesting question from a client: "I have an ecommerce site. Should I blog? If yes, what can I write about?" Here are some interesting tips about blogging for ecommerce etailers:
By now, it is clear that I recommend blogging for people who own ecommerce sites. A client owns multiple blogs which act as the funnel to his main site and he has been very successful in increasing his online sales with blogs. Let us see what you can write about on your blog.
- You can make a blog post if you have introduced a new range of items on your site. Discuss why you introduced this range (there was a popular demand, customers frequently asked me to carry this range etc), what is the special feature of this range and who can buy and how will they benefit.
- You can announce your periodic promotions through your blog.
- You can answer important and frequent customer service questions on your blog. Of course, you should also include them in the FAQ section.
- You can highlight some recent testimonials received from satisfied customers. This is a powerful social proof (others are liking this range, so it must be good).
- You can blog about how to use a complicated or uncommon aspect of your products. Some of your customers might not be able to take maximum advantage of your products because they cannot use a particular feature easily. You can create a short video or carry some snap-shots that will show how to use that feature.
- You can publish important industry news with your take on it. This positions you as an industry expert. You may comment on some government policies affecting your trade. Generally you should add your opinion and not just report the news.
- The ecommerce sites are quite mechanical generally without much human element. As you might know, "people do business with people and not companies." If you talk about a few key people of your company, post their photographs, highlight some personality traits (don’t get too personal, just talk about how he serves insistent customers with a smile, how he solves complicated service problems in a few minutes), some prospects and customers may find an increased traction towards your company.
- You can highlight any awards or recognition you got recently. This will increase the brand value and increase customer confidence.
- People love stories. Why don’t you make some posts about how a customer averted a major crisis in his life (personal or business) by using your products or because you shipped same day despite receiving the order late in the evening?
- You can run periodic customer surveys and ask them what part of your products and company they like most or use most. You will be surprised at the answers you get – it may not be what you thought and will give you an entirely new aspect to highlight in your marketing.
With a little bit of publicity like a link from your main site home page and submission to some top blog directories, you can stake your claim on another ranking position in the search engine results page. I strongly recommend you to link to your internal and most relevant pages rather than link to the home page always.
If you want to get some help in setting up an optimized blog for your site, please check this out.