Tag Archives: semiologic

Short URLs with Semiologic – easily!

If you have a Semiologic blog, you don’t have to use a short-url service like TinyURL where you can’t change the destination later. This is also great for the control freaks who are very scared to use a 3rd party service.

The redirect feature on a Semiologic blog is quite simple and works very nicely if you don’t have a long blog address. Here is how I created a redirect to my reference link for Semiologic:

  1. I verified that the redirect manager plugin was activated. You can activate it if it is not activated.
  2. Then I added a new page. I gave it a short and direct name – Semiologic.
  3. I entered nothing in the content area and scrolled down to the lower side where there was a box for the redirect URL. Here I entered the destination URL.
  4. Saved the post.

That’s all. Now if I type www.rentablogger.com/blog/semiologic, it gets redirected to my reference link for Semiologic blogging system. This is a 301 redirect, comes with my blog URL and therefore promotes my brand instead of the URL-shortening service’s brand.

If I ever had to change the target URL, I can easily do so from my site.

Semiologic URL redirect options to tickNote: If you don’t want to have this page included in the Sitemap, you should tick on the options shown here.

How To Keep The Visitors On Your Blog Longer!

Add related posts plugin to Semiologic entries - keep them longer

Want to keep your visitors on your blog longer? The more they read, the more they are convinced of your expert status. This will definitely increase the chance that they will buy whatever you are offering. Here’s how to achieve this “stay longer” target:

Use the related posts plugin to show a few related posts just after your blog post. This way when a visitor has finished reading your blog post, she gets to see a quick list of some more posts on similar topics. Hopefully she will find one of these interesting and go ahead and read that. Then she will get another list of related posts and … you get the message.

  1. It is quite easy to accomplish this on a Semiologic blog.
  2. Click on Appearance | Widgets.
  3. Choose “Each entry” in the dropdown in top-right side and click on show.
  4. Add the Related widget from the list of available widgets (middle column list). The widget will be added to the list of widgets being used in each entry.
  5. Click on Save changes. The settings are saved and the list shows again.
  6. Now drag and drop the Entry: Actions widget to the end of the list. This is done to make sure that the related posts do not appear to belong to the next entry.
  7. Click on Save changes again. You are done.

View the blog to see the effect. Now your visitors will be staying on your blog longer than before.

If you don’t feel confident you can pull it off or are strapped for time, we can apply these SEO changes to your blog for a nominal feel. Contact us!

Blog Post Title – Did you think before you posted?

Did you know that your blog post tiles are very important for the SEO of your blog? There are some simple but important considerations to get your post (more) popular. Are you doing it the right way?

You must have heard that you must spend 5 times more time on your headline than your sales page. It applies equally well to the blog post titles. A good curiosity enhancing title can make more people consume your post. Here are some interesting options for the post title:

  • How to <do whatever you are writing about>…
  • 7 (or some other number) ways to <something you are writing about>…
  • Are you making these mistakes <in your whatever>? Or some other question?

You will notice that Wordpress or Semiologic will create a slug from your title that will become part of the URL. You should edit this to take out all sundries like did, or, of, the etc while keeping the meaning intact. Think newspaper headlines. Study how they create a meaningful sentence with the minimum words.

Changing page title and meta-tags in Semiologic

As a final tip (only applicable if you are using Semiologic or a SEO-plugin enhanced Wordpress), edit the title of the page. Normally the title of the page (the meta-tag, not the headline) is same as the blog post title. You can edit this to score well on the SEO front while retaining a different blog post title.

You can see the image on the left to see how you can enter a specific set of meta tags for each post.

Blogs Shine When Tagged

Further to my earlier post about improving the SEO potential of your blog with a suitable title, today I will like to cover the use of tags to improve the rankings.

In all your posts, you should add a few tags related to the subjects, name of people or other important topics that the post covers. Note that the tags are different to the category. While there are only a few categories which indicate the main subject of the post, tags are specific to this post. You can use some generic as well as some long tail tags to mark this post.

I will be putting this post under the Blog SEO category but will use several tags – some general, some very specific. The tags pages can help a lot in distributing link juice to the different pages and are very useful for SEO.

Home Page Title for SEO on Semiologic Blogs

If you use Semiologic as your blogging software (I call it Wordpress on steroids), make sure you enter a keyword rich and attractive title for the home page. The blog generally defaults to displaying your blog description as the title of the home page, which is not such a great idea.

In admin section, you can click on Settings and then choose SEO to enter a title and some other parameters for the home page. I have got a nice improvement in rankings of some of my client blogs by this change alone.

Moving a Wordpress blog from a sub-directory to the root directory

This is a case study of a blog I recently moved from a sub-directory (/wordpress) to the root directory (/). You can get some interesting tips by reading this or better still, assign the move to us at a nominal cost and save yourself all the hair-pulling 🙂

Step 1: The site was on Cpanel, so I took a full backup of the site to avoid chances of a major disaster happening if something went wrong (you know the Murphy’s laws, don’t you?).

Step 2: I upgraded the current blog (at /wordpress) to the latest version so that the database structure will be up to date.

Step 3: I downloaded all the files in the root directory to a local folder so that I can replace the overwritten files, if any are required.

Step 4: I then uploaded a full copy of the blog software to the root directory (public_html folder as this was a cpanel site). If there are any special plugins used, you should download the software from the previous location and then upload this in the new location so that the plugin files are also uploaded.

Step 5: I uploaded the wp-config.php fie in the root directory so that Wordpress will refer to the same database.

Step 6: I accessed the database through PHPmyadmin and opened the wp_options table. Updated the values of the site_url and home options to http://www.domain.com by replacing http://www.domain.com/wordpress.

Step 7: Now I accessed the blog through the root URL and it opened fine. However I noticed that the posts were still being linked to www.domain.com/wordpress/postname/id

Step 8: I accessed the admin console and recreated the Permalinks so as to update all the post URLs. 

Now the whole blog was working fine without any issues.

Lastly, I needed to make sure that Google and other search engine would redirect the old indexed /wordpress/post URLs to the new ones. For this, I edited the .htaccess file in the root directory.

Inserted the following code before the # BEGIN WORDPRESS section (if you don’t keep this code out of the WORDPRESS section, Wordpress will remove this when you update Permalinks or do any other act that works with .htaccess file).

RewriteEngine On
RewriteBase /
rewriterule ^wordpress(/.*)? $1 [L,R=301]

This effectively creates a permanent redirect for all files with /wordpress/something name to /something names.

Bingo! The blog is now accessible from the root directory of the domain. You may like to rename the /wordpress directory to /oldwordpress directory and keep it for a few days, then delete it when things have stabilized.

Now you can move your blogs around as and when you wish. However if you are techno-shy or don’t have time to play with all these wordpresses and PHPmyadmins, feel free to assign your “move my blog” cases to us. You can write to me at arun AT ebizindia DOT com (you know how to convert that to a working email address).