Business Blogging Fast Start Kit

I just released a fast start kit for those considering to set up blogs to promote their businesses. It is a quick read at 2 pages, FREE of cost and does not even require you to subscribe to anything. All I request is – please add a comment to this post whether you like it or dislike it and tell me your frank opinion about the guide.

Get it here –
Business Blogging Fast Start Kit (PDF format, right click and choose Save-as).

Promoting Your blog With Long Tail Keywords

A popular question that I frequently receive is – “how do I make my blog popular and get in the top rankings“? The quick answer is – blog about long tail keywords related to your industry. Let me explain…

Say your blog is about “making money”. First you should carry out a research about the variations and expansions on this term. Sites like Wordtracker, Keyword Discovery and even Google Adwords keyword tool are good places for this. Or you can try software like Adwords Analyzer. You will see that terms like “making money with investments” are fairly popular.

Now you should search for these terms on Internet and collect some useful information that can be used for “making money with investments”. Look for sites that give excellent advice, look for useful guides on the subject, look for forums that offer interaction facility to the members and so on. Now make a summary of all this information in your post with your unique touch.

You should try to link to your main (sales) web site at least once and include the long tail term in the anchor text of the link. There should be at least one more link – this links to the particular page on your main site that discusses the exact topic that you are writing about or to a similar page.

A few such posts and you can quickly start to climb up the rankings chart. However you need to be careful and not exactly reproduce the contents of another site (avoid plagiarism).

Launching a Product? Did You Set Up a JV Blog?

A very useful technique for JV success being employed today is a Joint Venture (JV) Blog. This is a password protected blog accessible only to approved affiliates and is very useful to keep the partners updated on the progress of the pre-launch and then launch.

You can post the various promotion techniques that you recommend to inspire your partners. Similarly you can post special offers and incentives as well as details of the affiliate contests here. This allows to post very frequent updates and alter the launch process in response to the affiliates’ needs and requests.

The partners can comment on the various aspects and provide suggestions through the comments option and you can alter the sales pitch of the upcoming site in response to the issues raised.

If you are going to launch a product and not sure how to set up and manage a JV blog, get in touch with the blog setup experts and we will help you handle an important weapon of your arsenal effectively.

Product Launch Success Fuelled by Blogs

Launching a product? Get a blog setup and build the pre-launch buzz by giving teaser information about the upcoming launch.

You can release spy photos of your product, discuss some of the features that people can expect to see and tell who all are going to benefit with this product and why. You should direct the interested visitors to sign-up for your pre-release notification list so that they can get an email when the product is available for buying.

The prospects can also comment on your blog entries and ask questions – this will build greater momentum and also alert you to some of the doubts that may be lingering in their mind. You can then effectively tackle these issues in your sales copy to increase the response rate.

Wondering how to setup a blog? We offer blog setup services here.

Long Tail Marketing – Chris Anderson Interviewed by Ken Evoy

“The long tail” (marketing with long keywords like “how blogs can improve my traffic”) attracts highly motivated and seriously interested prospects to your site and you might concentrate on the long tail form of marketing, specially if you do not have the means to fight for the ‘most popular’ terms.

The new book by Chris Anderson dwells on the concepts of “long tail marketing” – considered to be ‘the hot topic’ for 2006 – and its rewards. Ken Evoy, president of Sitesell, developers of Site Build It, brings out interesting aspects of this well-known but less-used form of dominating several small islands in this interview with Chris Anderson. If you have not mastered this form of promotion, you are leaving dollars on the table! Listen to the interview here.

Blogs can help you market for “long tail terms” very easily. Just pick up an exact topic (very small aspect, a small niche) related to your product and write a blog post about that. Then cover another aspect in your next blog post. These posts have a high chance of ranking very high because of the tightly focussed content. Don’t know how to setup your blog or need a poster? Explore our RentABlogger service here.

When Did You Last Update Your Website?

Updating a website is a cumbersome job unless you have a full fledged Internet division. And most small to medium level companies cannot afford one. However we all know that it is essential to update the site regularly to —

* attract repeat human visitors

* appeal to the search engines

Here is an ideal solution for the Small and Medium Businesses:

1. Get a blog setup in a section of your website, say at www.yoursite.com/blog.

2. Post news about all the developments, big or small, in your company and the industry, on the blog. Add some commentary or your views about the external events.

Soon you will find that you are developing a loyal readership and your customers, prospects, investors and shareholders have started to watch your blog for updates.

Are blogs easy to operate?

Yes, it is quite easy to post to a blog. All the related tables of content get updated automatically without you needing to bother about any technical issues.

Benefits of blogging:

* You can disseminate information about your company in a way that is favorable to your company.

* You can collect feedback from the people by looking at their comments on your posts.

* Improve branding by the extra exposure.

There are a few drawbacks too:

* You will have to keep the blog updated. The best solution is to assign the update responsibility to a knowledgeable person at a fairly senior level.

* Your competitors may try to sabotage your blog by posting negative comments. You can filter out the obviously spurious ones and respond to the genuine comments to set the record straight.

If you have got all fired up but not sure who will help you set up and manage the blog, I can help. Read the details about our blog setup service here.

PRWEB and Blogs – How Blogs Can Benefit from Press Releases of Others

Here is an interesting idea from a tip offered by Dave McInnis of PRWEB–

Locate a press release on PRWEB that is relevant to the subject of your blog and comment on this release on your blog. Then setup a trackback to the release.

If you make an interesting comment and have a decent blog (spam blogs will not benefit from this most of the time), the press release owner may approve your trackback which will appear as a comment on his release. This trackback can setup a cool incoming link to your blog. These trackback links are not set as ‘nofollow’ at the time of writing this post.

Warning: Do not use this to to spam PRWEB as that will result in everyone losing the benefit.

Introducing Blog Setup Service

While we have been silently installing blogs for our clients, we are ready for officially launching our blog setup service. We offer 3 different packages —

1. Set up a basic blog based on WordPress with a standard theme. We do several small enhancements through the admin panel for a fairly SEO compatible blog. We will also add your Adsense code if you give us your publisher ID.

Your investment for this service is a low one-time fee of $25. You will need to give us the FTP access to the area where the blog will reside. If you want to try out blogging or simply create a blog for posting articles and tid-bits for a regular Adsense income, this is your BEST deal – super low investment.

 

2. Integrated blog setup includes integrating the blog with your web site look and feel (whether you are hosting the blog on a different URL or yoursite.com/blog). This way the progression from the site to the blog seems natural and also adds to your branding.

Your investment for this service is a low one-time fee of $200.

 

3. Advanced blog setup includes integrated blog setup plus blog promotion – we submit your blog to several (about 50 but depends on the subject) blog and RSS feed directories. We add your blog to our MyYahoo and MyMSN accounts also. We also give you links from several of our websites with a fairly good PageRank (some have PR5, some have PR4 etc).
We add your blog to Technorati and some other blog search engines.

This way your blog gets spidered very quickly and gets a good link popularity – it may start ranking on several terms even. Best deal

Your investment for this service is a low one-time fee of $400.

Just email me at arun AT ebizindia DOT com with RentABlogger in the subject and we can get started right away.